What REI’s Recent Survey Tells Us About Women and the Outdoors

Photo by Fionn Claydon on Unsplash
Image by Recreational Equipment Inc.
Source: U.S. Census Bureau
  • Most importantly, women report they feel free in the outdoors.
  • But they also reported feeling under pressure to conform to certain social norms that may not lend themselves to an outdoors lifestyle, and that they feel men don’t have to contend with.
  • Also important to note is that despite the pressures listed below, women still overwhelmingly feel that the outdoors themselves are an escape from societal pressures, and what’s more, they want more time outside.

By the numbers, according to the survey:

And just which norms might those be, you may be wondering…

Image by Recreational Equipment Inc.
Image by Recreational Equipment Inc.

But once again… the outdoors offer an escape…

Sixty. Nine. Percent.

Image by Recreational Equipment Inc.
Photo by Patrick Hendry on Unsplash

It starts young, and it starts with Mom…

Photo by Simon Rae on Unsplash

I’m seeing a theme here…

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