What REI’s Recent Survey Tells Us About Women and the Outdoors

Photo by Fionn Claydon on Unsplash
Image by Recreational Equipment Inc.
Source: U.S. Census Bureau

By the numbers, according to the survey:

And just which norms might those be, you may be wondering…

Image by Recreational Equipment Inc.
Image by Recreational Equipment Inc.

But once again… the outdoors offer an escape…

Sixty. Nine. Percent.

Image by Recreational Equipment Inc.
Photo by Patrick Hendry on Unsplash

It starts young, and it starts with Mom…

Photo by Simon Rae on Unsplash

I’m seeing a theme here…

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